Strengths & Highlights
+60% leads / +40% sales
Regional MEP services brand (integrated SEO/SEM + paid media)
+70% traffic
SEO & Google Ads campaigns across auto parts, medical, lifestyle retail
$100M+ revenue
Co-created personalization platform (enterprise scale)
Timelines down by 35%
Workflow optimization across multi-disciplinary creative teams
Brand & Visual Systems
- Strategic brand storytelling and design execution across digital, print, and video touchpoints.
- Conference branding for a national professional association (2023–26).
- Rebrand & campaign rollout for multi-location healthcare, philanthropic org, and equestrian center.
Marketing & Personalization
- SaaS personalization and UX analytics leadership at enterprise scale.
- Launched CRM & analytics dashboards delivering $20M ROI.
- Collaborated with IT & data science to enhance segmentation and targeting.
Creative Strategy & Leadership
- Managed a multi-disciplinary creative team across content and design.
- Unified product, marketing, and UX under a consistent brand voice.
- Rebuilt go-to-market and media execution across channels with measurable ROI.
Elisa Hodapp 